Men's Health Moments Copywriting

The core of men's health content that is most suitable for hair posts is never to shout slogans, list symptoms, or create age anxiety, but to "post scenes, give steps, and not be daddy" - whether it is a boy posting his daily health records, or a health practitioner acting as a science reader. If you write according to this logic, no one will find you annoying, and you can quietly spread your health concepts.

A while ago, I came across a circle posted by a friend who runs a community clinic: "Five indicators that 30-year-old men must check. If you hit more than 2, you should be careful." The men in the comment area either pretended not to notice or said, "I'm still young and I can handle it." No one asked him about his physical examination for half a month. Are you saying the content is wrong? In fact, they are all professional knowledge points that have been clinically verified, but they are too much like focusing on exams. Men are naturally resistant to this kind of preaching of "if you have problems, you have to change them." This is especially true for matters involving privacy and "face" such as health. The more you chase him and tell him that he has problems, the more he hides.

If you are a boy yourself and want to share some health-related daily information, by the way, you can remind your friends around you that there is no need to pretend to be "I need to be self-disciplined". Just tell the truth. For example, you have stopped staying up late recently. Don't post "Today is the first day of self-discipline. Go to bed early and get up early to be healthy." It's too fake. Post "I stayed up until three o'clock last night to work on a project. Today I woke up with a sudden pain in my lower back. I was pushed on the head and stuffed with a bottle of liver-protecting tablets. Yes, last week's physical examination report showed that blood lipids exceeded the critical value. Who will be in the wine shop this week? Who are you calling me for being anxious? - Oh, what Party A’s father yelled was treated as if I didn’t say it😅." You see, no one will think you are pretentious when you say this. Friends who are in a similar situation to you may take the initiative to complain to you, "I also found out that my blood fat is high last week, and I am worried about how to adjust it." The purpose of the health reminder has been achieved, and it is not embarrassing.

If you are in the health-related field, whether you are a fitness coach, nutritional consultant or a men's health manager, the most taboo thing about wearing a hair tie is to poke people's sore spots in public. A colleague who works in men's health management complained to me before, saying that when he posted "Long-term sitting can lead to prostate problems and functional decline," several men scolded him in private messages, "You are no good." Later, he changed his tune and stopped shouting slogans. Instead, he posted about his daily routine of receiving medical treatment: "The young man who came here in 1999 and is a programmer, just sitting in the office is 1 For 2 hours, he said that he had been feeling heavy in his lower body recently and had frequent urination. He was diagnosed with mild prostatic edema. After persuading him for a long time, he agreed to take 10 minutes to stand and work every day after get off work. He just sent me a message saying that he went to the toilet less often today. In such a circle of friends without any preaching, 7 people came to him to ask for treatment methods that day.

When it comes to this, some people may argue, saying that health science education should be direct and hidden, and no one pays attention to it. Some people think that men are inherently good-looking, and you will only make them disgusted if you poke their pain points in public. There is actually nothing wrong with both of these opinions. The key depends on who is the audience in your circle of friends. If your circle of friends is full of friends who grew up playing together, and you just post "Yesterday I went for a physical examination and found out about prostate calcification, I advise you guys not to hold your urine, don't sit for a long time, and don't wait until the pain makes you unable to straighten your back before you regret it." No one will think you are strange, and they may also complain about your bad habits. ； But if you have clients, colleagues, or a lot of unfamiliar people in your circle of friends, it is safer to express it softly. No one wants to be accused of "there is something wrong with your health" in a semi-public social circle.

Add a little self-deprecation when posting, and the effect will be doubled. I once wrote a post in a circle of friends for a friend who is a personal trainer. He previously posted "Three must-do exercises for men to build muscle". After posting it three times, few people asked. Later, he changed it to "The programmer student I taught last week had such a big belly that he had to spread his legs to tie his shoelaces. He practiced deadlifts and controlled his diet for two weeks. Yesterday, he told me that he could carry his 3-year-old son up to the fifth floor without gasping for breath, and his wife praised him." Three people came to him that day to ask about the price of a personal training class. You see, no one wants to hear your rationale. Everyone just wants to know, "Is this useful for people who are in the same situation as me?"

In fact, whether you are posting for fun or doing science popularization or business, the core of posting in Men's Health Moments is not to treat people as fools, don't create anxiety about "you won't be able to do it at 30", and don't lecture from a commanding height. If they can relate to what you say, and think "Oh, isn't this about me?", they will naturally be willing to read and believe it. After all, everyone wants to live comfortably for a few more years, right?