fitness slogans for the elderly

Not preachy, not pushy, down to earth.

A while ago, the community fitness center downstairs of my house was renovated. The first promotional sign made by the property management was "Carry out national fitness and build a harmonious community." It was up for half a month, and the old people passing by didn't even give it a look. Later, I found a few uncles and aunties who often come here for walks. We held a tea party to gather ideas, and finally changed the sentence to "shake your arms every day, and don't take a breath when buying groceries." Good guy, within a week, there was a row of old men and women under the wall who regularly waved their arms. Even Aunt Zhang, who usually sits on the bench and eats melon seeds, came over to shake for two minutes.

Now regarding how to determine the slogan for elderly fitness, there are actually two completely different ideas in the circle.

The first type is the direction that administrators who work on cultural and sports work for the elderly prefer: to be positive and highlight social benefits, such as "strengthen the body and prolong life" and "the sunset is infinitely beautiful, exercise is indispensable." The words are neat and easy to remember, and placed in formal occasions such as the veteran cadre activity center and the unit's retired employee activity room. It is safe and in line with most elderly people's perception of "positive energy".

The other type is an idea more recognized by rehabilitation practitioners and public welfare fitness coaches who have been on the front lines of the community all year round: it must be strongly tied to the daily life of the elderly, and it should not be nonsense. I know a coach Chen who has been doing charity classes for the elderly for five years. The slogan of the diabetic elderly group he led was "Walking every day, ninety-nine points for health." Later, three elderly people with worn knees suggested that they could not walk two thousand steps. When they heard this slogan, they felt that they "could not keep up with the team." He turned around and changed the slogan to "Move a hundred steps after a meal, and your blood sugar will not skip a step." Even the elderly who were afraid of moving before because of pain are now willing to hold on to the unit door to move a hundred and eighty steps after eating.

However, it does not mean that the more down-to-earth the better. Last year, the community next door encountered a pitfall. In order to force the elderly to exercise, the management came up with the phrase "If you don't exercise today, see a doctor tomorrow", the elderly tore it up just three days after it was posted. I am afraid of getting sick as I get older. This kind of slogan not only does not have an motivating effect, but is like a curse, which will disgust anyone who uses it.

My grandma used to be a person who could sit and never stand. Every year, she and her sisters would go to Putuo Mountain to worship Buddha. She almost fell down twice because of weak feet. I changed her mobile phone wallpaper to "Practice more balance and don't fall when visiting the temple." Now she has dinner every day Afterwards, they had to hold on to the sofa and stand on one leg for 3 minutes. This year, I went to Mount Putuo to walk the steps without anyone supporting me. When I came back, I passed this slogan to several old sisters who went with me. Now, in their small group of worshipers, they all ask each other "Have you practiced your balance today?" when they meet.

In fact, in the final analysis, the essence of the elderly fitness slogan is a kind reminder, not a hard target. If you really don’t know what to write, why not chat with an old man who often goes to a fitness center for half an hour? The few words they casually mention to make you want to move are 10,000 times more effective than the slogan that the advertising company stayed up all night to write.