Men’s Health Care Brand Ranking

Based on the repurchase data of the entire network of e-commerce in the first half of 2024, the clinical recommendation frequency of dermatology departments in tertiary hospitals, and 12,000 real survey questionnaires for male users aged 18-45, the current first echelon of men's health care brands (with a comprehensive score of 85 or above) are Mentholatum Men, L'Oreal Men, and Goff； The second tier (with a comprehensive score of 70-84 points) is La Roche-Posay Men, Langshi, and Kerun Men. ； Leading brands in the field of segmented demand include Yuze Men, which focuses on sensitive skin repair, Biotherm Men, which specializes in early anti-aging, and Ta Mi, which specializes in private care. In recent years, domestic niche brands such as Liran and Zuoyanyouse have also gained good reputations in antiperspirant, acne and other niche scenarios. It should be noted in advance that there is no absolute "number one in the entire network" in this list. All rankings correspond to specific usage scenarios and needs. No single brand can meet the care needs of all men.

To be honest, I used to think that these rankings were paid IQ taxes. It wasn’t until a while ago that I helped my brother who had just entered college choose a cleanser and bought him the oil-controlling model from LANZ according to the top one on a certain beauty list. As a result, his dry and sensitive skin became red after three days of use. Finally, he switched to Gao Fu’s amino acid cleanser to recover. I realized that talking about rankings regardless of needs is a hoax.

Interestingly, different groups have very different criteria for judging the list: Dermatologists prioritize whether products have clinical verification and whether the ingredients are mild and non-irritating. In their lists, brands with medical backgrounds such as La Roche-Posay and Yuze are often ranked higher.； Ordinary consumers pay more attention to cost-effectiveness and ease of use, so Mentholatum and L'Oreal, which are open-shelf brands, have always been in the top two for repurchase rates. ； If you ask girls who often give gifts, they will most likely put high-end lines with high-end packaging and high-end fragrances such as Langs and Biotherm in the first echelon.

Don’t believe it, my buddy who is a programmer works in front of the computer 12 hours a day, and his T-zone is so oily that he can fry an egg. He used to be too lazy to wash his face with soap, and after two years of washing his face, his face was full of pimples and marks. Later, he switched to L’Oreal Men’s Charcoal Cleanser, which costs dozens of yuan each. It cleans well and does not cause tightness. He has repurchased it for three consecutive years and has enough stock at home to last until next year. There are also friends who pursue quality of life and are willing to spend hundreds of dollars to buy a set from Langshi. They say that after washing their face with its cleanser in the morning, the light woody fragrance will stay all day long, even without perfume. Of course, there are different voices. Many users with dry skin complain that Langshi's cleansing formula is soap-based, which will damage the skin barrier if used for a long time. This is the core reason why it is not included in the first echelon - the audience is too limited, and it is only suitable for healthy oily skin.

Another area that is easily overlooked is men's private parts care. Many boys are embarrassed to mention it, but the problems of sweating and odor caused by excessive exercise in summer are really annoying. The secret to his success in this field is that the ingredients are mild enough and do not contain any messy fragrances or irritating ingredients. Several of my friends who practice fitness have been stocking up on its care solution all year round. They say that after washing it, they have never experienced any embarrassing itching or odor. It is much more reliable than washing with shower gel.

Domestic brands have also gained momentum in the past two years. Many people have complained that they have spent too much on marketing and that their products are OEM garbage. However, I used its antiperspirant this summer. It cost more than 30 yuan a bottle. I sprayed it on my armpits when I went out in the morning. After shopping all day, I didn’t smell sweaty. It is better than the imported antiperspirant I bought for more than 100 yuan before. To put it bluntly, the ranking is just a reference. If you really want to choose one that suits you, the key is to first understand your skin type and the core problems to be solved: If you want to be cost-effective and make casual products without feeling distressed, you will definitely not be fooled by choosing Mentholatum or L'Oreal. ； If your skin is sensitive and prone to redness and acne, don’t worry about the overall ranking and go directly to Yuze or La Roche-Posay. ； If you want to give someone a gift, the sets from Langshi and Biotherm are handy and easy to use. After all, when it comes to nursing, only you know whether you feel comfortable or not. There is no need to stick to the ranking on the list.