A complete list of anti-aging skin care stores

[Suitable for first- and second-tier high-end anti-aging stores, with a unit price of 3,000+] Age-reversing order, Shiyan Skin Institute, First Look Anti-Aging Center, Skin Age Management Bureau, Skin Lightening and Skin Resurfacing, Sui'an Anti-Aging Space, Heyan Private Skin, Illuminating Muscle Room, Time Reverse Face Society, Skin Order Anti-Aging, Radiance Tracking, and Beauty Repair Center

[Suitable for young customers with light anti-aging, unit price 500-1500] Age-Freezing Station, Face Loss First Aid Station, Primary Anti-Aging Research Institute, Face Restoration Laboratory, Young Age Club, Anti-Gravity Skin Care Club, Collagen Supply Station, Fine Line Reduction Studio, Oxygen Age Club, Skin Loss First Aid Center, Collagen Gas Station

[Suitable for medical aesthetics qualifications, hospital-line precision anti-aging stores] Skin age traceability anti-aging center, skin age management laboratory, age-slimming institute, target anti-aging studio, precision anti-aging center, cell anti-aging laboratory, collagen reconstruction center, anti-aging repair center

[Adapted to community-friendly shops, focusing on regular customers] (owner’s surname) + anti-aging skin care shop, neighborhood anti-aging shop, anti-aging shop near home, aunt’s skin care cabin, neighborhood skin care station, anti-aging shop in the community

The remaining general-purpose models, such as Ni Yanshe, Jiu Lian Musi, and Qing Ling Guan, can be used regardless of positioning. You can basically use it by checking the name in the industrial and commercial system in advance.

At this point, some people may ask, why do some names carry the keyword "anti-aging", while others don't even have the word "skin care"? In fact, there are two completely different ideas in the beauty industry today about choosing a store name. There is no right or wrong, it just depends on what business you do.

Traffic-oriented bosses generally believe that newly opened stores have no regular customer base, and public domain traffic is the lifeline. Keywords such as "anti-aging" and "age-freezing" must be included in the name. Dianping and Meituan can match them with a search, and the conversion rate to the store can be more than 30% higher than those without keywords. Sister Wang, who owns a shop downstairs in the community, is a typical example. She put up a red sign saying "Sister Wang's Anti-Aging Skin Care". She was the first person who popped up when searching for anti-aging products from a distance of 3 kilometers. 70% of the new customers who came to the store last month came online, and they even saved more than half of the promotion fee.

However, the bosses of high-net-worth private companies do not agree with this logic at all. They feel that using too straightforward function words is utilitarian and cannot support a high-end tone. Anyway, the customer base is old and new, and they do not rely on public domain searches at all. The more memorable and high-quality the name, the better. I met a boss who went to Shanghai to participate in a beauty expo. He opened an anti-aging club in Jing'an District. The name was "Shiyanxu". It didn't even have a beauty-related word in it, but the average customer price was 12,000. The members were all female entrepreneurs with tens of millions of dollars. What they wanted was this niche and high-end feeling.

But no matter which route you take, there are a few pitfalls that you really shouldn’t step into. I’ve seen too many bosses stumble on them.

It’s really a cliche not to use uncommon words, but some people still take advantage of it. Last year, a colleague opened a store in Hangzhou and named it "皛(xiǎo) Yan Anti-Aging". He said that the three white colors meant whitening and brightening. As a result, most of the customers couldn't even recognize the word. They didn't know how to pronounce it if they wanted to recommend it to their friends. The online search also failed. Less than 10 customers came to the store online after half a year of operation. Finally, the name was changed to "White Yan Anti-Aging", and the traffic slowly increased. Don’t follow the trend and try to catch the hot spots. A few years ago, when “Xiao Xian Stew” became popular, a lot of people named it “Xiao Xian Fu” or “Xiao Xian Skin.”

Oh, by the way, if you plan to start a chain store in the future, you must register both Category 3 (cosmetics) and Category 44 (beauty services) trademarks in advance. Two years ago, a colleague of mine ran an anti-aging shop that became very popular. When he wanted to open a branch, he discovered that his name had been registered in 44 categories. In the end, he spent 200,000 to buy back the trademark. It was a pure disaster.

When I help my friend choose a store name, I usually ask her to do a small test: find 3-5 of your target customer groups. For example, if you are doing light anti-aging for 25-30 years old, find a few girls in this age group, read the selected names to them, and ask them what they think the store is about and whether they are willing to go in and give it a try. Just choose the one with the best feedback. Don't sit in your office and come up with a name that you think is artistic. Consumers won't be able to get it, so it's useless.

Of course, if you are not sure what name is suitable for your positioning, you can also enter the city, location, and target customer group of the store in the comment area, and I will help you give advice. After all, I have been running a store for so many years, and I have basically encountered all the pitfalls in naming.