The traditional Chinese medicine health industry should not be about skinny children

　　On December 8, Yang Xu, who works at Nanjing New Perspective Media Company, took his parents to the Provincial Traditional Chinese Medicine Hospital for a full physical examination early in the morning. “They live in rural areas and have never had a comprehensive physical examination before. It would be a filial piety to give them a physical check-up. ”At the end of the year and the beginning of the year, such "foreign visitors" can often be seen in the physical examination centers of major hospitals. Compared with routine physical examinations, saunas, a new member of the health industry, are becoming more and more popular. On the 7th, the reporter saw at the entrance of a newly opened health steaming studio in Nanjing Olympic Sports that the business here was very booming, and there was a long queue of people waiting to apply for cards at the entrance. The just-released "China Internet Consumption Report" shows that Jiangsu people rank among the top three in health food consumption, and the health industry has huge potential.

　　The Fifth Plenary Session of the 18th Central Committee of the Communist Party of China proposed to "promote the construction of a healthy China." The 13th Five-Year Plan recommendations adopted at the 11th Plenary Session of the 12th Provincial Party Committee also proposed that efforts should be made to build a "Healthy Jiangsu", which provides unlimited imagination for the development of the health industry. Jack Ma, chairman of Alibaba, proposed that in the near future, the output value of the health industry will exceed that of Alibaba today. “The next person to surpass me will definitely be in the health industry. ”“The next richest man in the world will appear in the health industry. ”

　　At the first "Cross-Strait Health Industry Forum" held in Nanjing not long ago, Wu Liuxin, chairman of the Health Management Branch of the Chinese Medical Association and a researcher at the Air Force Aviation Medical Research Institute, presented a set of data to reporters: the number of health management (physical examination) institutions nationwide has increased from about 2,000 in 2005 to more than 10,000, with nearly 500,000 employees and more than 400 million annual physical examinations. This number will double in the next five years. If you add various health salons, massage parlors, foot massage parlors, etc., there are hundreds of thousands of them across the country, employing 30 million people. "China's health industry will become the largest industry in ten years."

　　“The invasion of chronic diseases, the spread of sub-health conditions, the acceleration of aging, the cultivation of health concepts, and the improvement of living standards have prompted people's increasing social demand for a comprehensive health industry that covers a wide range of contents. ”Professor Zhai Chengkai from the School of Public Health of Southeast University said that the scope of the health industry is very broad. Health examinations, health massages, health consultations, and steaming and fumigation all belong to the health industry. "The national health industry market demand is about 10 trillion." Li Ruoxian, head of Nanjing Denuo Technology, which is engaged in healthy housing systems, told reporters that patients with cardio-cerebral system diseases and various respiratory diseases have higher requirements for the health factors of their homes. “If 10% of Nanjing households use green home systems, then the health industry alone will be worth billions. ”

　　However, the health industry that everyone is optimistic about is still just a "skinny child". In the United States, the health industry already accounts for 15% of GDP, and in Japan it accounts for 10%. However, China's health industry currently only accounts for 4-5% of GDP. According to some data, the actual output value of the national health industry last year was less than 1 trillion. One of the important reasons is the obvious lack of development of the high-end health industry. The National Physical Examination Network, headquartered in Nanjing, provides online reservation services for thousands of physical examination institutions across the country. Its general manager You Jingdong told reporters that high-end physical examinations in Nanjing are relatively backward compared to those in Beijing, Shanghai and Guangzhou. The physical examination centers in some tertiary hospitals are not only small in size, but also in remote locations and have few high-end services. In contrast, Beijing's 301 Hospital has a physical examination center alone that is an entire building, and package prices range from 2,000 yuan to 20,000 yuan.

　　Integrity issues have increasingly become a "stumbling block" to the health industry. The reporter's investigation found that many businesses under the banner of the health industry lack product quality guarantees, false propaganda, and inflated prices. An infrared vest costing 5,000 yuan can prevent cancer, and a mattress worth more than 10,000 yuan can treat high blood pressure and heart disease... The market order presents a certain degree of chaos, which restricts the orderly development of the health industry.

　　The absence of industry regulations and technical standards is also an important reason why the health industry market is mixed. “Our fumigation health care can not only regulate endocrine, eliminate liver and kidney toxins, but also prevent gynecological diseases and eliminate stains..." Walking into a foot bath health care store on Jiangxi Street, Fuchun, Nanjing Olympics, the reporter heard such a "magical" introduction. The reporter visited several foot massage shops of different grades in Nanjing Olympic New City and found that most of them regard "health care" as the biggest gimmick to attract customers. From essential oils to open the back, clearing the meridians to gastrointestinal health care, these miscellaneous items that are marginal to "consultation and treatment" have become the most enthusiastic recommendations of merchants.

　　The uneven quality of employees is even more worrying. The reporter visited and found that most of the employees in the various foot massage shops, health clubs, hot spring clubs, and SPA shops on the streets have not received formal training and rely on attracting customers to collect money. “To develop an industrial category, human resources are the core element. But now, the contradiction between supply and demand of human resources in the health management service industry is acute. ”Zhai Chengkai said that the current bottlenecks in the development of the health industry are mainly reflected in the fact that the academic education, continuing education, vocational education and job ability training system for health management service personnel have not yet been established; the training of health managers is poor in standardization and effectiveness; the vocational training in health management non-medical services is seriously insufficient, etc.

　　As experts remind us, the temptation of a 10-trillion-yuan cake is the greatest, but down-to-earth industrial upgrading, product upgrading and market upgrading is the right way for the health industry to truly become bigger and stronger.